Data Hygiene

Getting data right increases ROI – which is why Cordis brings together the three key elements that cut costs and maximise data effectiveness.

Cordis Verify

The launch pad for the data hygiene process, Cordis Verify standardises data into a common working format to make subsequent processes more efficient - cutting costs right from the start.

Cordis Verify then checks for inaccuracies and amends them by referencing sources such as the Electoral Register and the Royal Mail Postal Address File – ensuring names, addresses and postcodes are complete, correct and current.

Cordis Unify

Using our industry-leading proprietary software, Cordis Unify reduces the chance of wastage in your direct marketing by quickly and accurately finding and grouping duplicated records, even when elements of the record are different or missing.

What's more, like all our software tools, Cordis Unify is unencumbered by volume of records or number of input feeds and easily outperforms other matching software by applying multi-level matching processes and sophisticated algorithms – making it the ideal tool to give you a single, accurate view of your database.

Cordis Purify

A balanced and proven data suppression service, Cordis Purify uses a comprehensive range of positive and negative reference files for campaign processing or database flagging whilst avoiding costly overkill.

We don't 'bundle' files or have a vested interest in pushing inappropriate products, we offer a unique consultation service to ensure the data we recommend is both high quality and suitable for purpose - producing results that can be trusted.

Cordis Purify is a bespoke service which clearly details exactly which sources are being used and why – leaving you in no doubt about the integrity of your data.

Data reformatting
Address validation and verification
Electoral Roll name verification
BT OSIS telephone number validation and verification
Advanced multi pass deduplication
Goneaway tracking and reconnection
Goneaway suppression and flagging
Pre movers identification
Deceased suppression and flagging
MPS, TPS, Baby MPS suppression
Postal discounts