Bauer 50+ File

50+ RESPONDERS FILE

87,198 Postal Addresses 17,166 Email Addresses

Background

Bauer Consumer Media (previously Emap) is a brand-led, multiplatform media group with a portfolio of over 200 brands in B2B, consumer media, radio and digital music TV that inform, entertain and connect communities. Bauer is one of the UK’s largest publishers, producing some of the most recognisable household name magazines.

The Bauer 50+ Responders file is derived from magazine subscribers, competition entrants and responsive readers from across Bauer’s range of 48 titles. A large proportion of this file are drawn from YOURS magazine, Britains biggest selling magazine for the over 60’s female.  Seen as a friend to its readers, the magazine provides information, health and money advice, celebrity interviews, entertainment articles, puzzles and short stories. Additional responders are drawn from magazines such as Garden Answers and Garden News.

Readers are receptive to grey market led promotions, making this section of the Bauer database ideal for Financial Services, Insurance, Travel, House & Home, Mail Order Fashion and Charity mailings.