Citizen

Citizen

47,000,000 Postal, Email & Telephone Numbers

Background

Citizen is a new and unique geodemographic segmentation system. Developed by Marketing Metrix, they have used their own sophisticated modelling techniques to develop a state of the art, current and economically relevant segmentation tool, making it the most up to date geodemographic system in the UK.  Bespoke behavioural and attitudinal data indicators have been created to enhance Census and ER data to give a greater understanding and insight into segments of the population.  Peripheral data indicators such as distance to upmarket coffee shops and proximity to good/bad schools help to increase the understanding of an area, allowing for more direct targeting than using Census or ER data would generate alone.

The database is divided into 6 main segments: Credit Crunchers; Winding Down; Baby Boomers; Urbane Urbanites; Rank & File; Generation X.

Each category is further segmented into distinct codes.  Separate datacards are available for each of the main segments, giving much more in-depth information.