Gold

GOLD

71,069 Email Addresses

Background

Gold is the UK's biggest classic hits network, offering something new and exciting to the discerning music fan.  At Gold - 'It's the Great Hits of All Time. Their mantra is simple. If it's a great song - they'll play it!  You can hear a fantastic mix of classic tracks from decade defining Artists and era such as The Beatles, The Rolling Stones, Motown, Madonna, U2, Blondie, The Who, Aretha Franklin, David Bowie, The Beach Boys, Diana Ross, The Eagles, Rod Stewart, Stevie Wonder and Elton John - just to name a few!
 
The Gold Network broadcasts in 25 local areas (24 analogue / 19 Digital Radio licenses) with over 1 million listeners per week across the country, Gold is committed to providing a comprehensive local news, weather, travel and sport service as well as local programming to keeps listeners informed and entertained.
 
Gold online strives to compliment the on air product by providing features on Gold artists with links to buy related products, presenter interaction areas, as well as the VIP Club where listeners can sign up and have the opportunity to enter exclusive competitions to win tickets, DVDs and more. Users can also catch up with the shows they've missed in the last 7 days with the Listen Again playback .
 
The User
The site reaches a core audience of 35 - 54 yrs, 68% male, C1C2,D.

Opportunities
Only 3 commercial opportunities are available each month to ensure high response.
Advertisers can own a ‘pod’ within the regular VIP e-newsletter linking to a feature page allowing editorial awareness, data capture opportunities and links direct to their own website.

Solus
Solus emails can be dispatched on a requested date to coincide with the client’s campaign. Solus emails are particularly strong in leveraging the loyalty of the audience by highlighting a ‘partnership’ between the two brands.